It was at the beginning of the 40s when Don José Montoro León started to produce rice at his old mill in Massamagrell.

But today, two generations later, the tradition continues and at its modern Rafelbuñol installations it applies the latest technology to the production, packaging and distribution of rice coming from the best Valencian fields.

The experience and knowledge accumulated during three generations make tradition and technology come together to offer its customers optimum quality rice, selected with knowledge and given a loving touch during all its production phases.

Its product range is the following: -Senia or Bahía variety Arroz Extra (Extra Rice): 1 kg (small cloth sack), 1 kg (plastic or cellophane bag), and 25 kg. -Bomba variety Arroz Extra: 1 kg (small cloth sack), 25 kg (small cloth sack).