LA FALLERA was one of the pioneering companies in founding the Regulatory Council for the "Arroz de Valencia" Guarantee of Origin. Its philosophy has offering the consumer the highest rice guarantee as a basic pillar.

The excellent quality of LA FALLERA rice is the result of careful cultivation taking place in the most fertile Valencian lands and with the best known and most prestigious varieties.

As well as being one of the companies with the greatest tradition in the sector, it has the most advanced rice production technology and a through "grain by grain" selection process. This has allowed LA FALLERA to be the leading brand in the Valencian Community (region) and the most preferred rice among Valencian people, the Spanish experts.

La Fallera Special Valencian Rice for Paellas is an exclusive thick-grain rice offering the maximum guarantee in all aspects: packing quality, optimum conservation, most select rice, ideal texture for cooking and absorbing taste. It is packaged in 1/2kg and 1-kg sizes (with easy opening).